OUR
STORY.

Claudio Ho moves from China to Barcelona to study Film. Jepi, after three years studying Geology, realizes his true passion lies elsewhere and heads to New York to study Fashion Design at Parsons. Two very different paths — one destination.

Fed up with the commercial fashion scene, Jepi, Claudio (Ho), and a third founding member launch SSSTUFFF as a reselling venture. The name means 'things' — a reflection of making cool, unique objects they wish existed. Three S's and three F's for the three founders.

We created our first T-shirt inspired by the concept of the Bagua. All 30 pieces were completely handmade by us at home. We dyed and produced every garment ourselves. This small batch of 30 T-shirts became the very first SSSTUFFF product.

We filmed our first campaign video for the Bagua T-shirt. One of our founders appeared in the campaign dancing, while the designer, Juakin, was recording videos. It was a very spontaneous and DIY production — the beginning of our visual language.

We released several new T-shirt designs. Just like the first drop, everything was handmade and dyed by ourselves. The photos were shot in the studio of our friend/designer Juakin.

We organized our first pop-up in Madrid (Chamartin) at Scapworld. The space followed a supermarket theme, which later became a recurring concept in our projects. Many people queued outside to enter the space.

We opened our first physical space in Barcelona, located in a basement. We renovated and built the space ourselves.

Our first store officially opened. To celebrate the opening, we produced a video documenting the space and the concept.

We started producing T-shirts in a small workshop in Poblenou, Barcelona. This workshop still produces our T-shirts today. This was also the first time we produced a UV reactive T-shirt series.

We produced a knit together with our friend Karont. The piece featured a cuttable blanket-style fabric, allowing the garment to be customized by cutting it.

Inspired by geological excavation, we created a conceptual T-shirt release. Each T-shirt was placed inside a box and sealed in cement. Customers had to break the cement to retrieve the T-shirt inside.

We closed our basement store and moved next door to a new space at street level. The location used to be an old bar, which we completely renovated ourselves — from painting the wall to redesigning the entire interior.

Two months later, we opened the new Barcelona store. The entire space was designed around a supermarket concept, continuing the visual language from earlier pop-ups.

We began designing our first collaborative sneaker with Diadora.

We received the first sample of the Diadora collaboration.

On the day after Virgil Abloh passed away, while working on the second version of the design, we made a small change. We added "<3%" on the insole — a subtle tribute referencing Virgil's well-known "4%" idea.

We designed the Construction Net T-shirt for an upcoming construction-themed pop-up project.

We transformed a corner in WOW Madrid into a birthday-themed space.

We developed a capsule collection connected to the Diadora sneaker project, inspired by the finish line and marathon speed.

We shot the campaign for the Diadora sneaker together with a Barcelona fitness coach.

We participated in ComplexCon for the first time with a pop-up inspired by our Barcelona supermarket concept.

Our founder Jepi graduated from Parsons School of Design. The graduation project became an important milestone in the brand's development.

Looks from the Parsons graduation collection — wearable art that defined the SSSTUFFF design language.

We began developing our first sneaker project with Bershka. The whole collection was inspired by the supermarket concept.

We saw the first pieces from the Bershka capsule collection developed alongside the footwear project.

The full SSSTUFFF x Bershka collection was presented.

We shot the campaign for the collection in Milan, Italy. Thank you No Text Azienda, Bershka team and all from the set!!

We returned to ComplexCon with a new pop-up concept inspired by a laundromat.

We began developing a second collection with Bershka. The concept inspired by seaside souvenir shops.

We started designing our Madrid store, which would be built around a bakery concept.

We shot the campaign for the second Bershka collection in Mallorca.

Our Madrid store officially opened.

We participated in ComplexCon for the third time, this time creating a pop-up inspired by a pet training center.

We organized an event in Paris with friends Cortado.

We opened our first pop-up in New York and were interviewed by Complex.

We organized our first B2B showroom and a birthday-themed pop-up in Paris at the same time. Thanks to Hypebeast for giving us the opportunity to meet so many creative people.

We held a B2B showroom in Japan. Thanks Yu and Aya for the help!!!

We returned to Hong Kong for the second time. Every time we pass through the city on the way to China, we stop at the same Spanish restaurant.

We held our second B2B showroom in Paris. The entire collection was inspired by a murder mystery story set in an old Spanish hotel. Thank you Huaiqin and Elliot, we did a really great job!! CAN SELL!!

We began renovating our Barcelona store again. The story continues.